This article shows some evidences that the ideological content of the new right agenda is spread out amongst the public of the city of São Paulo. Such a particular phenomenon is further associated with a broader disposition, that is, the renewal of the right since the mid 1970s in advanced capitalist societies, and in Brazil at large since the late 1980s. The electoral success of the right seems to be associated to its capacity to renew itself and to present its own interests as though social demands. This hypothesis was tested in surveys conducted in the city of São Paulo in 1993 and 1995. The results of the first investigation indicate that the agenda of the more programmatic right is associated with the richer sectors of the society which, in general, support the neoliberal programme whilst being also anti-leftists. Amongst the poorer sectors however, there is more sensitivity towards topics related to morality and authoritarism, as well as statism.